https://www.youtube.com/watch?v=oIVnU59bYfQ&feature=youtu.be&ab_channel=AliciaMcFadden My Beta Video As I discussed in my video above I encountered many setbacks while trying to set up my Etsy store. The biggest set back being that I was no longer able to print the stickers myself and to spite my best efforts to find a suitable alternative no options were suitable to... Continue Reading →
BCM206 DA Pitch
This semester for my DA I will be carrying on my project from BCM114 last year, but giving the entire project a new look and major upgrade. I will base my project primarily on Etsy the same as before and complement this with Instagram and TikTok pages to promote my shop. One change that is... Continue Reading →
Global Film – Crazy Rich Asians
Crazy Rich Asians broke down boundaries as the first film to come out of Hollywood in 25 years with an all Asian cast and an Asian-American lead. The film took the world by storm in 2018, upon its release, when it became the highest-grossing romantic comedy in the past decade, making $237 million worldwide at the... Continue Reading →
Nosedive – Privacy, surveillance and the price of content
In China, the Communist party calls it 'social credit' in Australia we think of it as a blatant copy of Black Mirror's Nosedive episode or Big Brother, but what is actually going on with China's seemingly dystopian surveillance system? Social credit is like a personalised score for all of China's 1.4 billion citizens. A higher... Continue Reading →
Meme Warfare
Memes are an emergent medium which has the potential to provoke conversation and change, but how do they now have the power to run a democracy? Memes – Greek for “that which is imitated” - once defined as self-replicating units of culture. Memes have become a segment of media that is uncensored, copied rapidly and... Continue Reading →
Deception and Fakery in Advertising
In the fast-paced and competitive world of advertising, it is easy for some companies to lose sight of the big picture, the consumer. Many companies are focused on the short-term selling of their product to the consumer and don’t look at the long-term effects that making false claims will have on their customers, company and... Continue Reading →
The Walled Garden of Apple – Hardware platforms, access permissions and ideologies of control
Companies such as Apple have complete control over content, platforms and users. To see this in action we need only look at Apple. In 2001 when the first iPod was released you could no longer just upload your MP3 files onto the device, you had to purchase from the iTunes store, which is, of course,... Continue Reading →
Beta Project – Alicia McFadden
https://youtu.be/8X5qVM4RvmY My Digital Artifact Originally I pitched my idea as a bowling youtube series that focused on promoting the sport of tenpin bowling beyond the community that already partakes in bowling. I wanted instead to focus on a younger generation and hopefully encourage them to get into bowling themselves or even just get into watching... Continue Reading →
Framing and Construction of Perception
Framing and the use of propaganda to influence a select group of people will never be an exact science as it revolves around humans. There are 2 primary approaches when it comes to framing and the use of propaganda i) targeting a leader or someone who the target segment looks up to or ii) targeting... Continue Reading →