Imagine Pink Games – BCM215 Beta

https://youtu.be/_HHnvu7e_P0 My Beta video 'Pink Games', as Jenson and Castell (2014) refer to them in their article 'Online games, gender and feminism', is a term used to describe "games for girls" made by companies in a hope to appeal to a female market. The term stems from the marketing technique companies use of packaging their...

Why was it never a Game Girl?

Have you ever wondered why the majority of video games you see are marketed towards men and not towards women? The answer is not that women don't play video games or that men dominate the player base across all well-known video games, in fact, for many hugely popular games such as Tetris, Farmville, Candy Crush...

Imagine Pink Games – BCM215 Pitch

https://youtu.be/_pewzFo80uw As I mention in my video above, I am not a heavy video game player and so I was a bit lost coming into this assignment. Though I began researching and came across an article called 'Online games, Gender and feminism' which talked about this idea of "pink" games (Jenson & Castell, 2014). This...