I want to create a series of 3 video essays that discuss the short/medium-term future of online shopping, paying particular attention to AR and VR technologies being used in the industry, making predictions for this industries future, taking into account Covid-19’s effect on the industry.
My project also complies with the concepts of FIST:
Fast – I enjoy working with videos as a medium and these videos are intended to be short and to the point, so this should be time-efficient.
Inexpensive – All materials being used are free.
Simple & Tiny– I am not going over board trying to make a documentary but rather simply 3 short youtube videos.
Here I have my project timeline, where I have broken down the task into achievable steps for each week. I have taken into account my need for feedback when creating this timeline, which is why the video releases are staggered to allow ample time to receive and adapt to feedback.
I have already begun my initial background research and found some examples I will use, though I have already touched on these in my video, so I will just mention here some important things I have found in some of my other sources.
- Virtual reality and augmented reality technology has the power to transform the shopping experience and retails are only just breaking the surface of this technologies potential in the industry (Morgan, 2018).
- “…they’re both essentially real-world experiences that have been digitally replicated. The two complement each other well, which means as an eCommerce retailer you could see some major benefits in using VR…” (Linnworks, 2018).
- ASOS is using AR technology to digitally map models as an alternative to in-person photoshoots, the aim being to give customers a simulated view of the items on various models of different body types (Matera, 2020).
Here are my slides from my pitch presentation:
Abehsera, M. 2018, ‘3 ways virtual reality will change eCommerce‘, Toptal, accessed 17/03/21, https://www.toptal.com/insights/innovation/3-ways-virtual-reality-transforms-ecommerce
Demodern. 2017, ‘Ikea virtual reality showroom‘, Demodern, accessed 16/03/21, https://demodern.com/projects/ikea-vr-showroom
Horwitz, J. 2018, ‘Watch Amazon’s VR kiosks transform the future of shopping‘, Venture Beat, accessed 17/03/21, https://www.toptal.com/insights/innovation/3-ways-virtual-reality-transforms-ecommerce
Linnworks. 2018, ‘VR In eCommerce: How to Offer A Virtual Reality Shopping Experience’, Linnworks, accessed 16/03/21, https://blog.linnworks.com/virtual-reality-ecommerce
Matera, A. 2020.’Photo Shoots May Change Forever After Coronavirus & ASOS Is Leading The Way‘, Bustle, accessed 16/03/21, https://www.bustle.com/p/asos-is-using-ar-technology-to-fit-models-during-coronavirus-22896404#:~:text=ASOS%20is%20turning%20to%20the,life%20staffers%20in%20the%20process
Morgan, B. 2018, ’10 Examples of How The Future of Shopping Will Be Transformed By VR’, Forbes, accessed 16/03/21, https://www.forbes.com/sites/blakemorgan/2018/09/10/10-examples-of-the-how-the-future-of-shopping-will-be-transformed-by-vr/#55d2165b396
Rayome, A. 2018, ‘How Sephora is leveraging AR and AI to transform retail and help customers buy cosmetics‘, TechRepublic, accessed 17/03/21, https://www.techrepublic.com/article/how-sephora-is-leveraging-ar-and-ai-to-transform-retail-and-help-customers-buy-cosmetics/
Sardar, Z. 2010. The Namesake: Futures, Futures Studies, Futurology, Futuristic, Foresight – What’s in a name?. Futures journal , 42(2), pp. 177-184.